Techniques:
-Jerk Pause: Start with slack and end with slack after each series of jerks allowing the bait to glide back and forth.
-Deadsticking: Start out with a couple cranks and jerks to get the bait to desired depth and then pause the lure with slack line.
-Burning: Reel the jerkbait in fast spurts stopping periodically. A very effective technique around shad spawns and schooling fish.