The perfectly shaped concave face of the 3D Popper spits, gurgles, and pops at the twitch of the rod. A pair of internal steel balls emit strike-provoking clicks and rattles at the slightest movement and also maximize casting distance. An internal strip of highly reflective prism tape give the lure a lifelike 3D appearance that is further enhanced by the over-sized holographic eyes, breathing Mylar tail and finely detailed etched finish.